Selling vouchers online is a smart marketing move for restaurants looking to increase sales and acquire new customers. With the rise of the digital age, more and more consumers are turning to the internet to purchase goods and services, including meals. By offering vouchers online, restaurants can tap into this trend and reach a wider audience than ever before.

One of the key benefits of selling vouchers online is that it allows restaurants to reach a larger audience. With the internet, restaurants can easily target customers from all over the world, rather than being limited to a local or regional market. This means that restaurants can expand their customer base and reach new markets that they may not have been able to reach before. Additionally, by using the right keywords and tags, restaurants can reach the right audience and target customers who are interested in their specific cuisine or service.

Another advantage of selling vouchers online is that it allows restaurants to track and analyse customer purchasing behaviour. With online vouchers, restaurants can collect data on which vouchers are being redeemed, when they are being redeemed, and by whom. This information can be used to better understand customer preferences and tailor marketing campaigns to better target specific groups of customers. For example, if a restaurant sees that many vouchers are being redeemed on weekends, they can offer more discounts or promotions for weekend meals.

Vouchers can also be used as a promotional tool to attract new customers. By offering discounts or special promotions through vouchers, restaurants can entice new customers to try their meals or services. This can be especially effective for restaurants looking to acquire new customers in a competitive market. For example, a restaurant can offer a discount on a specific dish or a free drink with the purchase of a meal to attract customers.

In addition, selling vouchers online is a cost-effective way to drive sales. Rather than spending money on expensive advertising, restaurants can use vouchers as a way to reach potential customers at a lower cost. Restaurants can also use vouchers to promote specific dishes or services, such as a new menu item or a special event, which can help increase sales.

Furthermore, selling vouchers online can also help restaurants to build their email list and social media followers. Restaurants can ask customers to sign up to receive emails and special offers.

We are here to support you.

Once you sign up with InstantVoucher, our lead account manager, Niall, will set up a face-to-face call to get things moving. Then John, our social media strategist, will be in touch to work out a plan with you for selling online vouchers and explain how implementing a long-term social media strategy will really connect you with your customers.

You’ll discover how using InstantVoucher will enable you to grow your online community and turn your customers into promoters of your business.